Lawrence Boys and Girls Club


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BGCL Welcomes Gus Cruz as Assistant Director of Beacon Unit

January 11, 2018

The Boys & Girls Club of Lawrence has appointed Gus Cruz as assistant director of its Beacon Unit in South Lawrence.

Cruz earned dual bachelor's degrees in psychology and sociology from the University of Connecticut, which he attended on a full football scholarship. Prior to joining the club, the Lawrence resident was a youth counselor, child protective services worker, paraprofessional for elementary school children with learning disabilities and residential instructor for clients with emotional and psychological disabilities. In college, he worked with youth sports organizations and was a founding member of Collective Uplift, through which he mentored underclass ethnic minorities to facilitate positive and supportive relationships on campus.

In his new role at the Boys & Girls Club of Lawrence, Cruz helps oversee a myriad of programs promoting youth members' academic success, healthy lifestyles, leadership development and community involvement. While the fun aspect of the activities hooks the kids, expectations for their behavior and future success are high.

"Coaching and working with young minds is what drives me," said Cruz, who seeks to inspire club kids with his own dedication to academics at Kimball Union Academy prior to his success as a collegiate student-athlete.

"For me, it's a matter of helping our kids discover a talent they never knew they had, develop a passion for it and then take pride in the process of setting and achieving high goals around it," he added. "When you look back, you don't want to see yourself in the pages of the woulda, shoulda, coulda book. The best way I know to avoid regret is through hard work."

The Beacon Unit of the Boys & Girls Club of Lawrence is conducting a membership drive for ages 6 to 18, with tours offered on an ongoing basis at 71 Duckett Ave. in South Lawrence. The first 50 youths to enroll will receive a free, one-year membership. For more information, call 978-691-5167 or visit


Did You Know?

Alumni of the Club include the Mayors of Lawrence and Methuen, the President of Merrimack College, the Director of the Lawrence Housing Authority and the CEO of Pebble Beach.